Get to the top of Google!

How do you get your page to rank high on Google?  That's the $million | £million question!

Yesterday I visited the Business Show at Olympia in London.  It was the first time I'd been and it was absolutely buzzing.  I'd booked myself into a workshop run by a bunch of young entrepreneurs called Go Up Ltd in order to learn how to better optimise my website; time extremely well spent.  These guys know their stuff!

We only had an hour in which to cover an awful lot of topics but some of the key points they wanted to impress upon us were the importance of backlinks to your website, good use of keywords and most importantly of all GOOD CONTENT!

Community.Dynamics.com

You've probably heard "Content is King" being said over and over again.  For good reason, because it cannot be stressed enough.  It's vitally important that the content on your website is well-written, that it's unique and that you DO NOT SPAM! 

Backlinks

These are seen by Google as endorsements or recommendations.  Do not buy them; Google will penalise you.  Quantity does not mean quality.  Do ensure that your banklinks are also relevant to your business; there's no point in having a recommendation from a used car salesman if you're in the business of making chocolate goodies. 

Keywords

Do your research well; search on as many keywords as you can think of that are relevant to your website.  Use the Google Keyword planner to see which words rank highly per month.  DO NOT cram your content with keywords; Google has changed the way they rank websites in order to crack down on people who cram keywords into their content at every available opportunity.  You should aim to write naturally and don't use your keywords more than twice in one page.

Content

Make sure that what you write is relevant, it reads well and it's kept up-to-date.  If possible have a blog page on your website as Google loves fresh content! 

If you want to know more or if you need some help with your content optimisation, please do get in touch with me here at Virtuoso Assistant.  You can email me, hello@virtuosoassistant.co.uk, or use our Contact form to send me a message.  

Thanks!