Brush up your Business Blog!

Do you spend hours and hours writing on your blog without seeing any positive results?

If you have your own business a good rule of thumb is to write on your blog ideally three if not four times a week.  That can be quite demanding, particularly if  (like me) you have writer's block every other day and the ideas don't seem to flow!  It can also be frustrating to see that, despite your best efforts, people aren't reading your articles or sharing your content. 

I don't know how I got to read about Shama Kabani, it was one of those occasions when I'd clicked on so many links that I'd lost track of where I'd originally come from. 

In a nutshell Shama was born in Goa, India, in 1985; her family moved to Texas in 1994 where Shama went to school and eventually graduated from the University of Texas at Austin.  Okay, so lots of people go to school and graduate from University, so what?  The thing that I found quite amazing was the fact that, when studying for her Masters, Shama wrote her thesis on Twitter which, back in 2008, was still in its infancy.  Shama had such an understanding of social media that she could already see how Twitter was going to become a major player. 

Sharma is now CEO of her own company, Zen Marketing Group, which has grown annually by 400% since 2009! 

Great Content Advice for your Blog 

So, if you're struggling with your blog, here's an article which you might find useful.  It was written for Zen Marketing's own blog by Angela von Weber-Hahnsberg called, "Using Earned Media to Promote your Content".

The steps Angela suggests you take are really simple and easily done.  It's just a question of sitting down and thinking who you're writing your articles for and creating content which is useful and interesting enough to be shared. 

I hope you enjoy it.  You never know, you might be the next Sharma Kabani in 2014!

As always, please feel free to share with your friends or leave any comments you may have.  If you'd like me to write on your business blog, please do click over to my website, Virtuoso Assistant, and get in touch using my contact form.  

Thanks!