Get to the top of Google!

How do you get your page to rank high on Google?  That's the $million | £million question!

Yesterday I visited the Business Show at Olympia in London.  It was the first time I'd been and it was absolutely buzzing.  I'd booked myself into a workshop run by a bunch of young entrepreneurs called Go Up Ltd in order to learn how to better optimise my website; time extremely well spent.  These guys know their stuff!

We only had an hour in which to cover an awful lot of topics but some of the key points they wanted to impress upon us were the importance of backlinks to your website, good use of keywords and most importantly of all GOOD CONTENT!

Community.Dynamics.com

You've probably heard "Content is King" being said over and over again.  For good reason, because it cannot be stressed enough.  It's vitally important that the content on your website is well-written, that it's unique and that you DO NOT SPAM! 

Backlinks

These are seen by Google as endorsements or recommendations.  Do not buy them; Google will penalise you.  Quantity does not mean quality.  Do ensure that your banklinks are also relevant to your business; there's no point in having a recommendation from a used car salesman if you're in the business of making chocolate goodies. 

Keywords

Do your research well; search on as many keywords as you can think of that are relevant to your website.  Use the Google Keyword planner to see which words rank highly per month.  DO NOT cram your content with keywords; Google has changed the way they rank websites in order to crack down on people who cram keywords into their content at every available opportunity.  You should aim to write naturally and don't use your keywords more than twice in one page.

Content

Make sure that what you write is relevant, it reads well and it's kept up-to-date.  If possible have a blog page on your website as Google loves fresh content! 

If you want to know more or if you need some help with your content optimisation, please do get in touch with me here at Virtuoso Assistant.  You can email me, hello@virtuosoassistant.co.uk, or use our Contact form to send me a message.  

Thanks!

Hot Tips for a Twitter Tuesday!

Do you want to know why some people are so successful on Twitter? 

It's really simple.

There are two fundamental ways in which you can become top of the tree on Twitter; they're incredibly simple but are often forgotten.  The result?  You end up feeling deflated and frustrated as you feel you've put a lot of hard work into tweeting but people don't seem to engage in what you're saying.

There was a great discussion on Google+ last night which was started by a lady called Donna Beckett from Beckett & Co solicitors.  We were debating the pros and cons of having a  Google+ profile here in the UK and almost everybody came to the conclusion that it was a great social media platform but it was one where you had to make an effort to get to know people, to share posts, to interact with one another. 

Putting the Sociable into Social Media

You really have to embrace the 'social' or 'sociable' part of social media, get to know people, understand what your audience wants to read, what might interest them before you can really start to see significant results from posting on Twitter, or any social media platform for that matter.

These are the points which Rebekah Radice makes in her article, "Two Simple Twitter Tips to Virtually Dominate your Niche".  Not only does Rebekah give some great advice, she also shares a couple of free apps you can use to filter tweets according to your niche market and to find out what's currently trending on Twitter. 

I hope you enjoy it and find it useful going forward. 

As always, if you like this post please feel free to share it and add your comments below.

Thanks!

Content Marketing Predictions for 2014

Christmas is approaching and soon after that the New Year.  So what will be new and exciting in respect of social media and marketing in 2014?

I think it's quite exciting to read various predictions from the experts about what is going to be breaking new ground in 2014 and what is going to be taking a bit more of a back seat (Facebook perhaps?)

I hope you find the following article by Andrew Jessop informative and interesting. It's called "Online Content Marketing Trends to look out for in 2014".  

I'm pretty excited myself with regards to Andrew's top two predictions about Google+ and visual social media. in general  Remember the short blog post I wrote about those little "Vine" videos you can use to make your Twitter feeds more visual?  You'll be seeing a lot more of those next year, together with other visual apps. 

 

Happy reading everyone and, as always, if you've enjoyed this article please feel free to share it and perhaps put a little +1 in the box below.

Thanks!

Is your Google+ Profile Getting you Noticed?

If you haven't taken much care over your Google+ profile, please read on ...

Google+ is arguably becoming more and more valued when it comes to generating improved website rankings.  Facebook used to be the social media platform of choice but next year rumour has it that Twitter and Google+ will be responsible for driving more traffic to your website and therefore generating more business leads.  This is what we're all after, right?

We want to find a way of getting ourselves onto the first page of Google search results so potential clients will notice us over and above the person who's doing exactly the same thing as us down the road.  It's competitive out there so it's important to learn all the tips and tricks to get your business noticed. 

Tips & Tricks

Over the past few weeks I've been doing a lot of research into how you can make yourself more 'visible' than your competitors.   Firstly, you create a Google+ profile if you haven't already done so and then you tweak it a little here and there by adding keywords, captions and links behind the scenes.

They're not big changes but they count nonetheless towards improving your presence on the Internet and each 'tweak' backstage will take you only 5 or 10 minutes of your time.  Isn't it worthwhile just taking a few moments to update your profile for better results?

Free Gift

To receive your FREE bite-sized instructions as to how you can go about improving your profile just fill in the form below with your email address and I'll drop some instructional emails into your Inbox over the next week or so.  What have you got to lose?  

Send me Google+ Tips