Content Marketing Predictions for 2014

Christmas is approaching and soon after that the New Year.  So what will be new and exciting in respect of social media and marketing in 2014?

I think it's quite exciting to read various predictions from the experts about what is going to be breaking new ground in 2014 and what is going to be taking a bit more of a back seat (Facebook perhaps?)

I hope you find the following article by Andrew Jessop informative and interesting. It's called "Online Content Marketing Trends to look out for in 2014".  

I'm pretty excited myself with regards to Andrew's top two predictions about Google+ and visual social media. in general  Remember the short blog post I wrote about those little "Vine" videos you can use to make your Twitter feeds more visual?  You'll be seeing a lot more of those next year, together with other visual apps. 

 

Happy reading everyone and, as always, if you've enjoyed this article please feel free to share it and perhaps put a little +1 in the box below.

Thanks!

"The Power of the Pin"

Today it's all about Pinterest and how you can boost your business profile with some VISUAL social media.

 

Here are a few statistics to whet your appetites and get you onto your Pinterest boards:

• Conversion rates for Pinterest traffic are 50% higher than conversion rates from other traffic

• 80% of Pinterest pins get re-pinned, which means you stand a very good chance of having your own information re-pinned.  Imagine the business potential in that! 

•  Pinterest drives more traffic than YouTube, Google+ and LinkedIn COMBINED!

So far I admit I've really neglected Pinterest as a social media platform.  I thought that, because I fell into the B2B category, my time was better spent with LinkedIn, Twitter and Google+.  Mistake #1.  That's fine, they're incredibly important, but what I didn't appreciate until fairly recently was the 'power of Pinterest'!

I want to introduce you all to a lady, Cheryl Stinchcome, who really knows what she's talking about with regards to marketing your business on Pinterest.  I actually 'met' up with her virtually via Google+ and today I'm going to be reading some of her articles and blog posts. 

I won't say anything about Pinterest myself but I'm attaching a link to one of her blog posts, which I hope you all find informative (I'm sure you will).

"Top 10 Biggest Pinterest Mistakes to Make"

Check out our boards at Virtuoso Assistant; we have an interesting selection to choose from, including "Pretty  Stuff", "Crafty Creations" and "Christmas", as well as our own business board, "Virtuoso Assistant".  

If you've liked any of my blog posts please take a moment let me know and always feel free to share my articles.  

Thanks!

Fun, one-minute Marketing Presentations

Would you like to know a great way of marketing your skills/company in a quick, light-hearted way? 

Being a bit of a novice at marketing, I was conscious that I had to try and make my posts on social media sites more interesting - photos, videos and infographics catch the eye, right? I also wanted to add a another string to my bow at Virtuoso Assistant and help my clients with their social media & marketing. 

Marketing with PowToons Presentations

I've always admired Richard Branson for his marketing skills; he has such a knack of mixing business with humour.  So it was with a bit of luck that I found a great way to make short, fun presentations.  I've posted a couple of these on LinkedIn over the past week or so and have had some very encouraging messages in response (thank you!)

So if you'd like me to go into more detail and post a "How To" tutorial over the next week or so just let me know in the Comments box below.

I look forward to hearing from you