Get to the top of Google!

How do you get your page to rank high on Google?  That's the $million | £million question!

Yesterday I visited the Business Show at Olympia in London.  It was the first time I'd been and it was absolutely buzzing.  I'd booked myself into a workshop run by a bunch of young entrepreneurs called Go Up Ltd in order to learn how to better optimise my website; time extremely well spent.  These guys know their stuff!

We only had an hour in which to cover an awful lot of topics but some of the key points they wanted to impress upon us were the importance of backlinks to your website, good use of keywords and most importantly of all GOOD CONTENT!

Community.Dynamics.com

You've probably heard "Content is King" being said over and over again.  For good reason, because it cannot be stressed enough.  It's vitally important that the content on your website is well-written, that it's unique and that you DO NOT SPAM! 

Backlinks

These are seen by Google as endorsements or recommendations.  Do not buy them; Google will penalise you.  Quantity does not mean quality.  Do ensure that your banklinks are also relevant to your business; there's no point in having a recommendation from a used car salesman if you're in the business of making chocolate goodies. 

Keywords

Do your research well; search on as many keywords as you can think of that are relevant to your website.  Use the Google Keyword planner to see which words rank highly per month.  DO NOT cram your content with keywords; Google has changed the way they rank websites in order to crack down on people who cram keywords into their content at every available opportunity.  You should aim to write naturally and don't use your keywords more than twice in one page.

Content

Make sure that what you write is relevant, it reads well and it's kept up-to-date.  If possible have a blog page on your website as Google loves fresh content! 

If you want to know more or if you need some help with your content optimisation, please do get in touch with me here at Virtuoso Assistant.  You can email me, hello@virtuosoassistant.co.uk, or use our Contact form to send me a message.  

Thanks!

Is your Google+ Profile Getting you Noticed?

If you haven't taken much care over your Google+ profile, please read on ...

Google+ is arguably becoming more and more valued when it comes to generating improved website rankings.  Facebook used to be the social media platform of choice but next year rumour has it that Twitter and Google+ will be responsible for driving more traffic to your website and therefore generating more business leads.  This is what we're all after, right?

We want to find a way of getting ourselves onto the first page of Google search results so potential clients will notice us over and above the person who's doing exactly the same thing as us down the road.  It's competitive out there so it's important to learn all the tips and tricks to get your business noticed. 

Tips & Tricks

Over the past few weeks I've been doing a lot of research into how you can make yourself more 'visible' than your competitors.   Firstly, you create a Google+ profile if you haven't already done so and then you tweak it a little here and there by adding keywords, captions and links behind the scenes.

They're not big changes but they count nonetheless towards improving your presence on the Internet and each 'tweak' backstage will take you only 5 or 10 minutes of your time.  Isn't it worthwhile just taking a few moments to update your profile for better results?

Free Gift

To receive your FREE bite-sized instructions as to how you can go about improving your profile just fill in the form below with your email address and I'll drop some instructional emails into your Inbox over the next week or so.  What have you got to lose?  

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